British Airways British Originals Launch

Creating social end-frame copy for the launch of British Airways’ new brand positioning

Creating social end-frame copy for the launch of British Airways’ new brand positioning

Client

British Airways

Credits

Uncommon Creative Studio

In 2022, British Airways unveiled its British Originals brand positioning, exploring 'the individual and original reasons people travel'.

As well as embedding the new messaging and tone of voice across the brand, I was tasked with creating the 'Purpose of Your Visit' end frame for the launch film created by Uncommon Creative Studio.

Through a series of contrasting moments from everyday life, the film captures the joy and transformative power of travel. My line, 'Rediscovering the magic of life' distilled that idea into an overarching purpose of visit that brought the films different stories together.

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