In-flight Entertainment Journey Messaging

Creating warm, timely messaging for key moments of the onboard journey.

Client

British Airways

My copy appeared across British Airways’ in-flight entertainment screens in every cabin, guiding customers through key moments of their journey. The brief called for timely messaging that welcomed customers on board, introduced the seat guide video, signalled the approach to their destination and thanked them for flying with British Airways.

I developed a voice that balanced warmth and clarity with a premium feel, introducing moments of lightness while offering calm reassurance when customers might need it most.

Next projects

See all work

British Airways First in-flight menu copy

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