British Airways x Twickenham Stadium Box

For the British Airways Twickenham Stadium Box, I led the creative direction for a considered poster series that brought the British Airways customer journey and global network to life.

For the British Airways Twickenham Stadium Box, I led the creative direction for a considered poster series that brought the British Airways customer journey and global network to life.

Client

British Airways

As part of the rollout of British Airways’ new British Originals brand direction, I led the creative direction for a series of customer journey posters within the airline’s hospitality box at Twickenham Stadium.

With the space primarily hosting VIP guests during England Rugby fixtures, the work placed particular emphasis on the Club World experience, alongside a curated selection of destination-led messages.

The copy balanced warmth and wit with useful product and destination detail, while the creative approach was shaped by the energy and context of the matchday environment.

Next projects

See all work

British Airways × England Rugby: Stadium Experience

Creating copy to blend British Airways' voice with the Twickenham Rugby fan experience.

British Airways × England Rugby: Stadium Experience

Creating copy to blend British Airways' voice with the Twickenham Rugby fan experience.

British Airways x Twickenham Stadium Box

For the British Airways Twickenham Stadium Box, I led the creative direction for a considered poster series that brought the British Airways customer journey and global network to life.

British Airways x Twickenham Stadium Box

For the British Airways Twickenham Stadium Box, I led the creative direction for a considered poster series that brought the British Airways customer journey and global network to life.

Earth Day 2026 Social Asset

Balancing creativity and compliance for an Earth Day campaign.

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Balancing creativity and compliance for an Earth Day campaign.