British Airways × England Rugby: Stadium Experience

Creating copy to blend British Airways' voice with the Twickenham Rugby fan experience.

Client

British Airways

For British Airways' partnership with England Rugby and Twickenham Stadium, I was tasked with creating copy that brought the two brands together, in a way that felt natural within the stadium environment.

I subtly wive in Rugby terminology where appropriate, pairing it with the inspirational and uplifting British Airways tone of voice I had been helping to evolve.

This copy lived across stadium spaces including the exterior entrance, the stadium entrance and lift shafts.

Next projects

See all work

British Airways x Twickenham Stadium Box

For the British Airways Twickenham Stadium Box, I led the creative direction for a considered poster series that brought the British Airways customer journey and global network to life.

British Airways x Twickenham Stadium Box

For the British Airways Twickenham Stadium Box, I led the creative direction for a considered poster series that brought the British Airways customer journey and global network to life.

British Airways British Originals Launch

Creating social end-frame copy for the launch of British Airways’ new brand positioning

British Airways British Originals Launch

Creating social end-frame copy for the launch of British Airways’ new brand positioning

British Airways First in-flight menu copy

In-Flight Menus

Developing distinct copy directions for the British Airways cabin menus.

In-Flight Menus

Developing distinct copy directions for the British Airways cabin menus.