British Airways Winter Sun Social Campaign

Creating a playful, social-first end frame for British Airways winter sun campaign.

Creating a playful, social-first end frame for British Airways winter sun campaign.

Client

British Airways

For British Airways winter sun social campaign, I was tasked with creating an end frame that would turn destination inspiration into a memorable call to travel.

The 'dose of vitamin sea' wordplay transformed a seasonal travel proposition into a lighthearted emotional benefit, giving the film an upbeat, memorable finish.