Nicole Kidman Global Ambassador Campaign

Social copy for Clé de Peau Beauté’s global ambassador film series.

Client

Clé de Peau Beauté

In 2025, Clé de Peau Beauté welcomed Nicole Kidman as its Global Brand Ambassador.

Ahead of the announcement, I helped shape the social roll-out, including silhouette-style teaser posts designed to build anticipation for the reveal.

I also crafted the social copy for all 12 films in the Nicole Kidman On… mini-interview series. Each caption needed a distinct angle that reflected the individual film, while encouraging audiences to watch and engage.

The challenge was to balance brand and talent, connecting Nicole Kidman’s reflections on themes such as experience, wisdom and positivity with Clé de Peau Beauté’s wider idea of Radiance. Together, the captions gave the series a cohesive narrative while ensuring every film offered audiences a new reason to watch.

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