Radiant Cream Foundation Social Film

Creating an engaging social media copy concept to promote Radiant Cream Foundation.

Creating an engaging social media copy concept to promote Radiant Cream Foundation.

Client

Clé de Peau Beauté

At Clé de Peau Beauté, I was assigned the task of creating copy for social media assets.

For the AW26 relaunch of Radiant Cream Foundation, the challenge was to stop audiences mid-scroll while driving conversion.

The first brief centred on three key features of the formula and finish. I translated each into a clear product benefit, brought together by a customer-focused payoff.


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