Clarks Digital Editorial Content

I produced multiple search-led articles for Clarks while contracting for a Digital Marketing agency.

From summer wedding outfit pairings to helpful how-to articles surrounding footwear, each piece combined practical style guidance with inspiration, reflecting Clarks’ warm and human tone of voice.

Guided by the brand's organic search strategy and brief, I ensured the articles included relevant keywords, linked to other useful pages on the brand website where natural and, most importantly, provided useful information tailored to the audience's interests.

Article links

1. What to wear to a wedding: dos and don'ts

2. The best day-to-night shoes

3. What to wear to a summer wedding

4. How to wear flat wedding shoes

5. How to polish shoes at home

6. How to wear trainers to work

7. How to transition your wardrobe to spring

8. Matching shoes and bags: how to find your perfect pairing

9. 10 pairs of shoes every woman should own

10. The best summer shoes and sandals for women

11. What shoes to wear to a summer wedding

12. The best men's summer shoes

13. The best school bags for girls & boys

14. The best school PE trainers for boys and girls

15. Back to school: a guide to kids' Plimsolls