Dulux Digital Editorial Content

I was contracted by a digital marketing agency to write search-led editorial articles for a number of its clients, including Dulux.

Each article needed to inspire Dulux’s audiences while supporting the brand’s organic search strategy. I incorporated priority search terms naturally, linked readers to relevant Dulux pages and structured the content around useful decorating questions and ideas.

Reflecting Dulux’s warm, expert-led tone of voice, I translated practical colour and decorating advice into accessible, aspirational content shaped by contemporary home trends.

Article links

1. Your house, nine ways: visualise your exterior paint project with these masonry paint colours

2. How To Update the Exterior of Your Home

3. Expert Guide to Painting Outside Window Sills

4. How To Paint Your Outdoor Furniture

5. The Weathershield Exterior Paint System

6. How to Paint a Garage Door

7. How to Create the Perfect Crackle Paint Walls

8. 8 Stylish Teal Feature Wall Ideas

9. 7 Striking Feature Wall Ideas

10. 12 Calming Décor Ideas for a Refreshing Room

11. Bedroom Feature Wall Paint Ideas for All Décor Styles

12. A How-to Guide for Distressing and Antiquing Furniture in 9 Easy Steps

13. 5 Ideas for Blue Feature Walls in your Bedroom

14. Quick and Easy Living Room Makeovers That Won’t Break the Bank